Esther Williams is one of those iconic women from the 1920’s who was simply successful at everything she did.
To this day, she remains an icon and influence to women. She started off as a professional level swimmer in school, eventually moving on to star in American water musicals.
Her career ended in the 1960’s, and she decided to open her Esther Williams Swimwear line to keep her legend standing. When Esther started the swimwear line, she was no longer the lean and limber swimmer she once was, so she understood the concerns many women faced when going to buy a swimsuit.
She noticed many swimwear lines targeting teens, which isolated women who had a few extra pounds or were not confident wearing a revealing small bikini. This is where her swimsuit line came into play. The majority of her styles are inspired by the retro and pin up swimsuit styles of the 1950’s, creating a more fashionable look that reveals less.
High cut bikini tops and deep leg cuts are popular amongst her suits, and thick banded halter tops are popular for the upper half, which are useful for busy and flat chested women alike. Designs and colors range from solid colors and basic black to bright colors, polka dots, and even leopard print. There is a very wide variety of styles and colors available, so women of all ages and sizes can find a suit perfect for their body and curves.
Some swimsuits in the Esther Williams line are of a very particular look. For example, the “Halter Maillot” suit is a shiny gold suit with a halter neck, designed for women who want to make a statement when at the pool or on the beach.
The “Marilyn Swimdress” is an elegant white suit with a ruffle cover-up skirt attached, designed to channel the popular white dress worn by Marilyn Monroe, just shorter and more appropriate for swimming. Classic bright colors, lace and polka dots are just some of the styles you will find on these traditional bathing suits.
The suits are high quality at an affordable range, and since they’re designed by a professional swimmer, you know you will receive a gorgeous and long-lasting suit for your money.
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